Gosha Rubchinskiy RTW Spring 16
He’s the Russian born designer and photographer from Moscow, that’s been named the Most Exciting Designer in Streetwear Right Now.
Why? Because he takes no inspiration from what we know as American streetwear, instead showcasing his Russian historic roots in his distinctive take on urban wear that emulates the mayhem that broke out in Russia following the collapse of communism. He touches on the complete opposite of Russian opulence and conspicous consumption of designer labels, instead he shines a light on the youth’s subculture groups.
For his collection entitled ‘1984′, he pulled teenagers off the streets of Russia to parade a runway to the sounds of eighties techno music, in an old wooden gymnasium that was built by the YMCA.
Rubchinskiy seems to have little to no care for applying trends to his designs, he proves this just with his use of lime green top stitching on his elasticated cuffed denim sweatpants. It sounds like a hideous clothing clash without even looking, but somehow the wild color and mismatch combinations seem to work perfectly. It’s both ugly and alluring to look at the same time.
A red, white, and blue color palette is splashed over knitted sweaters, nylon sharply-collared jackets, cropped tank tops, and elasticated jogging bottoms. Striped sport socks are pulled up in an irresistibly tacky way, worn with a pair of very eighties white Reebok classics. The loud, retro collection is homongenous with the offensive attitude of the boys wearing it.
Rubchinskiy’s contrastingly-colorful clothes are distributed in both high-end boutiques, and street-style galleries, such as the daring visual merchandising retail and concept store, Dover Street Market, and Sweden-based menswear brand and retailer, Très Bien.
Video: gosharub on YouTube